JetBlue is borrowing the business model of buffet-style restaurants and serving up an all-you-can-jet pass. 

JetBlue is borrowing the business model of buffet-style restaurants and serving up an all-you-can-jet pass.

CNNMoney.com reports that the airline is letting customers travel any number of times between September 8 and October 8 all for the one-time fare of $599.

"This is a way to get people to pay attention, with publicity that doesn't cost the company much," said airline analyst Bob McAdoo. "They're doing this at a time when there are probably a lot of seats available anyway."

On the surface the unlimited pass sounds like a pretty appealing offer because there are no seat restrictions or blackout dates. You can also book your flight as late as three days in advance. However, JetBlue has been lowering their air fare for a while, and it even alerts potential customers about some of their best deals on Twitter.  Depending on where you plan on going, you might have to book at least three trips before the pass will start paying off.

Still, airline analyst Bob McAdoo said he’s “never seen a promotion like this before.”  Air Canda put out its unlimited travel deal back in 2007, but customers had to pay at least $1,600 per month.

But, if you have about $600 (the usual fees are included, of course) to spare, then you can take advantage of JetBlue’s by purchasing an all-you-can-jet ticket by August 21.

-- Sonya Eskridge

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