Eva Longoria and husband Tony Parker get intimate for the cameras in London Fog's new ad campaign.

When did London Fog, the brand that's famous for its rainy day wear, get so chic?

It recently enlisted the help of actress Eva Longoria and her hubby, Tony Parker of the San Antonio Spurs, for a recent slew of ads, all of which feature the couple looking very cozy with each other.
 
“It was fun to work together,” Eva said in a recent release. She and Tony shot the ads in Los Angeles with celebrity photographer Nino Munoz behind the lens.

 
“London Fog is always classy and beautiful, and we knew we were in good hands for the campaign," she continued. “The coats and bags were gorgeous; I am a huge fan of trench coats and all the London Fog trenches were amazing.”
 
The brand previously sought out supermodel Gisele Bundchen for one of its campaigns, which keep getting steamier.
 
What do you think: Does seeing Eva and Tony make you more likely to think twice about London Fog's image?
 

Check out the rest of the pictures from the campaign (courtesy London Fog):

-- Whitney Teal

 
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