What did Flo Rida say Wednesday night to get censored on "American Idol"?  

It was widely expected that Flo Rida would be censored last night for his suggestive and controversial lyrics, but that wasn't the case. It was during Ryan Seacreast's interview that the rapper was silenced.

According to sources, the show hit the censor button for a few seconds when Flo Rida was plugging the website  www.mycontent.com. A new and emerging social network for artists, musicians and filmmakers, mycontent.com has been creating some buzz within the industry.

Only two weeks ago, mycontent.com filmed a live album release party from Miami Beach, debuting the (Poe Boy/Atlantic) release of Flo Rida's second CD, R.O.O.T.S. The broadcast, titled "1 World 1 Flo," granted fans worldwide access to the party, allowing them to view exclusive red carpet arrivals, celebrity interviews, backstage footage and a live performance by Flo Rida.

"We're still a bit shocked to hear our site warranted censorship from 'American Idol,'" said Jonah Ninger, CEO and co-founder of mycontent.com. "For now, we're going to keep our focus on promoting artists like Flo Rida and getting the site ready for launch this summer."

"Censoring explicit lyrics for television and requiring 'clean versions' of a song from artists and their labels is nothing new, but censoring an artist for promoting his music takes censorship to new heights," added Cassandra Mills, president of Music & Entertainment for mycontent.com.

Flo Rida is riding a tremendous wave of success with his sophomore CD, R.O.O.T.S. "Right Round" is the #1 single in the US and in seven countries around the world. The single holds the record for becoming the fastest million-selling digital song ever with more than 636,000 downloads in the first week.  It has eclipsed Flo Rida's first #1 digital selling single, "Low, which features T-Pain.

-- Jamie Foster Brown