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Oprah and KFC are grilling, baby

    Thu, 05/07/2009 - 08:22 — whitney

    We don't know who came up with the idea, but KFC (aka Kentucky Fried Chicken) now sells grilled meat. Huh?

    In addition to menu favorites like original recipe, boneless and extra crispy, patrons can now get a healthier bird. Plus, for a limited time you can get a free two piece dinner courtesy of "The Oprah Winfrey Show." Man, what would we ever do without that woman?!

    But before you drop everything and head to the Colonel's place, consider some of the early reactions that the new deal has gotten. KFC has been a trending topic on Twitter for over a week now, and while most of the tweets include some variation of "I'm standing in the longest line ever," a few lucky citizens actually got a taste of the golden prize. The reactions were decidedly mixed, ranging from "I don't know if anyone else has noticed but the KFC grilled chicken is good. Very similar taste without the grease" to "That grilled KFC chicken is nasty. We got a bucket of it to try it since I'm on my healthy tip and never again. Weird taste to it."

    So, of course we had to give a try. Here is the consensus: grilled chicken with skin? Genius! That we loved. The flavor itself may have benefited from a sprinkle of salt, but was definitely not unpleasant to us. All in all, it was very different than what we expected, but we'll have to try it again before we say yay or nay.

    A little obviously, the grilled items are an attempt to change the company (and maybe the fast food chicken industry)'s image, and it sort of worked; Yum Brands, the restaurant's parent company, saw a surge in its stock a couple of weeks ago, due in part to the announcement of the healthier menu options.

    We did a little investigating, but couldn't find comparable items on any of KFC's competitor's menus, so it looks like the chain has this part of the business on lock.



    -- Whitney Teal

    Here's more:
    Coffee wars: Starbucks comes down and McDonald's comes up
    Christina Milian, The Dream caught grubbing
    An upside-down cake love

     

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    Comments

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